Zero'$ Biz. Course Previous Lesson: How to Use LongTail Pro for the Best SEO & SEM Keyword Research? [S1E02] Next Lesson: How to Generate a Great Blog Name Ideas, and Buy the Best One? [S1E04]
We need to plan how will content on our website business look like.
1. What categories will we have?
2. What will our headlines be?
3. What topic will each article cover?
To do so we will use our trusted Spreadsheet. Now you need to open sheet S1E03 – Content Plan.
Take the guesswork out of your business! Make website content outline before you even start. Only after you make a plan for 100+ articles you can proceed.
There are many options for categories.
Usually, the product category like “dog food” will be a great category option. And when you run out of good keywords you just start with next product category from the previous lesson (ie. dog training).
So we decided our category will be product category (in my example dog food). Now we need to see what exact keywords will we target.
Usually, here I target either exact keyword -> product category (dog food) or some very close keywords. I don’t worry about competitiveness because it’s category and it probably won’t rank anyway.
So let’s open Long Tail Pro and open our research from the previous lesson.
1. Remove KC and Volume filters.
2. Then sort by Rank Value (Click once or twice on word Rank Value to sort).
Now you can target one or two keywords from top 10 results. I will pick “dog food advisor” and “best dog food“.
Add those keywords to the spreadsheet.
Here is my example.
After that, we need to write our potential headline. To write the headline we will use FREE tools.
First one is CoSchedule’s headline analyzer. Our goal is to get a score of at least 70 in this tool.
The second tool we will use is the Advanced Marketing Institute’s (EMV Score) tool. Here we want to get a score of at least 30.
Here is a list of powerful emotional keywords we can use to craft our headline.
To get some starting point we can use BuzzSumo’s tool that will give us most shared articles on the internet for our keyword. Here we can see what are the titles and what are those articles about.
And if we still don’t have any idea we can start with SEOPressor’s tool that will give us more suggestions.
For even more inspiration you can check:
1. Weather.com website, they usually have interesting headlines
2. Magazines.com website, because there you can see the front pages of most popular magazines, and those headlines on front pages are real gems.
3. Yahoo.com website, to see some news headlines.
Ok here is what I came up with after using the procedure.
Best dog food carefully selected by expert dog food advisor
And here are other results in my spreadsheet.
I keep some headlines I came up with while doing the procedure so I have multiple options to select from after article is written. Also, I can work more on the headline later.
Next, let’s see what keywords can be added to the article to make it better for the purpose of covering the topic and for SEO. Best keywords you can use are called LSI (Latent Semantic Indexing) keywords. Those keywords are closely related to our main keyword.
To find those keywords we will use LSIGraph’s tool we already used in the previous lesson. But the purpose is different.
Ok just enter your seed keywords one at a time (ie. dog food advisor & best dog food) and the tool will give you LSI keywords. Then you pick 10 most relevant ones and add to the spreadsheet.
You will use these keywords in the text when you will write the article or you will give those keywords to your writer if you will hire someone to write the articles for you.
Ok here is my category content plan full result.
For content, the difference is that you want to go with keywords that have Keyword Competitiveness (Avg. KC) equal to or less than 25, especially for new websites. So here we return our filter from the previous lesson.
Avg. KC less than 26 and Volume more than 50.
Then sort all keywords by Avg. KC.
Sort them in a way that list starts with keywords that have lowest Avg. KC. Just click on word Avg. KC in Long Tail Pro twice.
And then evaluate keywords 1 by 1 by their potential to craft a great article. Then add them to the spreadsheet.
Go for 1 keyword per article. It means that an article will be fully focused on one keyword/topic. In past, you could target 2 or even 3 keywords but that doesn’t work nowadays.
Everything else is the same as in category content plan.
Another small difference is that you want to focus heavily on solving reader’s problem quickly in headline crafting and later in an article.
So while category headline can be more generic, article headline has to be way more specific and precise.
Here is an example of how I did the content plan for one article.
The keyword I picked for the first article is “worst dog food”.
And here are headlines & LSIs.
You can see how I gradually improve my first headline version. At the moment my last version is Worst Dog Food: X Foods That Will Kill Your Dog Quickly.
The CoSchedule score is 77 and EMV score is 27.27.
You have to prepare at least 100 articles before going on to the next lesson.
It’s very important.
Because if you can’t prepare at least 100 articles because there is not enough KC<26 keywords or some articles wouldn’t make sense, etc. then you need to go back to the previous lesson and pick next product category and repeat research and content plan.
Note: Don’t bend this rule. You don’t want to start website business on a poor foundation.
If you completed this lesson successfully (prepared more than 100 articles for writing) then you can go to the next lesson.