Zero'$ Biz. Course 

Previous Episode: How to Find Niche Ideas With the Best Chance of Success [S1E01]

Next Episode: How to Make Great Website Content Outline [S1E03]

How to Use LongTail Pro for the Best SEO & SEM Keyword Research? [S1E02]

Ok, now when we have an idea what products sell let’s research what to write about. The main tool we will use will be LongTail Pro.

The first thing we need to do is open sheet S1E02 – Keyword Research in the spreadsheet (Download Spreadsheet). On the top you can see this:

5 Departments With 5 Product Groups

There are 5 Amazon departments with 5 product groups. These fields are auto-filled based on the data from the previous episode.

Only the departments with the best potential are selected. Also, only product groups with the best potential are selected.

How to do SEO & SEM keyword research with LongTail Pro? This lesson will show you the process to follow to find rankable keywords in a competitive niche.

First Decision, Select Department

Now we need to make the first decision. We need to pick one department.

Ask yourself?

1. What department do you like the most?

2. Also what product groups do you like the most?

3. What department is familiar to you?

4. Would you like to learn more about it?

Based on those questions my choice for the department is Pet Supplies and for the product group it’s “dog food”. So now I will make a thorough in-depth keyword research of product group “dog food“.

Note: If we don’t find enough good keywords we will research the next product group in Pet Supplies department and it’s “dog training”.
2nd Note: Another reason to research next product group (“dog training“) is if we in the future cover all the topics from the first product group (“dog food“). Then we just select the next best product group do our research and cover that topic. And then repeat this again until you cover the whole department. It will probably be a few years before you cover the whole department.

How do you start?

1. Open LongTail Pro and create the new project.

I will name my project E2 – Dog Food.

2. Select the option “Google AdWords Suggestions“.

3. Type 50 in field “Suggestions per keyword“.

4. Then we will enter hundreds of keywords in the field “Seed Keywords“.

Keyword Research - Long Tail Pro Setup — Long Tail Pro Setup

Options to get “Seed Keywords”

We need to get as many as possible. Don’t stop until you find all possible “Seed Keywords“. Let’s start.

Option 1: In the spreadsheet, you will see columns named Informational intent, Investigational intent, Transactional intent.

Keyword Research - Option 1 for Seed Keywords — Option 1 for Seed Keywords

You need to use words from those columns to compose seed keywords. Prepend and append those keywords to your product group. Do it only if the keyword you get makes sense.

Here is how I did it for my product group dog food.

1. compare dog food

2. dog food comparison

3. best dog food

4. dog food alternative

5. dog food alternatives

6. dog food for newbies

7. dog food for beginners

8…

Then enter keywords u get in LongTail Pro and press “Retrieve“.